Southwest Changes Wine Service – Gosh, Are We Excited

Would you pay $5 for a glass of Two Buck Chuck (aka Two Buck Junk)? Southwest Airlines isn’t exactly pouring TBC, but has switched its wine service to Coastal Ridge Chardonnay and Merlot, both made by the same Bronco Wine Company that makes Trader Joe’s TBC.

We’re pretty sure that Coastal Ridge wines don’t exactly come from the same giant vat as TBC, but they still taste like industrial, sterilized White Wine and Red Wine.

This isn’t to pick on Southwest – serving quality wine anywhere in America is only a recent phenomena, and the quality of wine on other U.S. airlines isn’t a whole lot better. You don’t fly just to have a wine-tasting experience, and besides, your taste buds are allegedly dulled in an airplane cabin. But still, 5 bucks for a (small) glass of what you could buy for $5 a bottle (the approximate price of Coastal Ridge at retail)?