Thursday, July 30, 2009

Loose Threads - 30 July 2009

JetBlue has announced a complete revamp of their frequent flyer program, TrueBlue. The changes include points earned on dollars spent, rather than miles; and the ability to redeem for one-way awards. had argued that their name was not generic and could be trademarked. The registration claim was denied by the U.S. Court of Appeals.