What Does “Competitive” Mean in Tourism-Speak?

According to research from the World Economic Forum and consulting firm Booz Allen Hamilton, the U.S. ranked seventh in “tourism competitiveness.” According to the report, the rankings “are based on a measurement of over 60 variables that impact a country's appeal in developing travel and tourism, including statutory regulations, health and safety, infrastructure, local price levels, and environmental and cultural aspects.”
The most competitive countries (out of 130 possibilities) were:
Switzerland
Austria
Germany
Australia
Spain
Great Britain
United States
Sweden
Canada
France