Enhancements That Are Really Enhancements

Airlines aren’t known for reducing fees or adding benefits without some (usually sneaky) tradeoff. But an email we just received from Frontier Airlines sounds like the airline is truly enhancing their product and customer service. The email says, in part:

“You told us you wanted lower and fewer fees and the ability to select your seat assignment when booking an Economy ticket. We heard you, and made the following changes, effective immediately for all Economy tickets:
· We've reduced the fee for a confirmed alternate flight on the same day of travel from $100 to $50. Available at the airport only.
· We've eliminated the $25 Ticketing Service Fee.
· We’ve extended the option to select an advance seat assignment at the time of booking.
We’re committed to providing you with the best care in the air. The following service enhancements are also effective immediately:
· Classic Plus passengers will enjoy FREE access to the Best Care Club, on their day of travel. The club is located at Milwaukee’s General Mitchell International Airport, on Concourse D near gate 38.”

We truly have been impressed with Frontier so far. This is another example of why we’d rather fly Frontier or Alaska or JetBlue than United or Delta or any other U.S. legacy carrier.