Tuesday, April 17, 2007

American Airlines - Women's site or ....

So is American Airlines’ “women’s” site really about women, or another foray for AA into the LGBT (Lesbian, Gay, Bisexual, and Transgender) market? American was just named the official airline of Olivia, a “lesbian-focused travel company” (according to today’s Wall St. Journal). On their Rainbow web page, American boasts that they have the “American Airlines Rainbow TeAAm - The only LGBT Dedicated Sales Team in the industry.” As we said before, it’s all about marketing.